The Three Types of Dawah
By Nouman Ali Khan | 2026-01-09T17:12:56.158047+00:00 | Topic: Iman
The Three Types of Dawah
In the name of Allah, the Most Gracious, the Most Merciful
Introduction
I was actually very torn about what I'm going to talk to you guys about today in our brief gathering. And I think I'll try to cover as many thoughts as I possibly can in regards to this passage in the next half an hour or so. But if it is left over, I'd like to, inshallah, another time come back and complete this discussion.
I think you've heard many khutbas, many talks, lectures even, or maybe even read things about the importance of da'wah in Islam, and conveying the message of Islam to others. And this is not a small subject, it's something that's given a lot of importance in the Qur'an. Allah talks about it quite often.
The Importance of Da'wah in Islam
If you think of the sunnah of our dear Messenger (صلى الله عليه وسلم) one of his most common sunnah, one of the things he did all the time, essentially, if you look at his life, one of the summaries of his life is that he was a da'i to Allah, he called people to Allah. And that's all of the Messengers, (عليهم الصلاة والسلام). So it's not a small portion of Islam, this is a big deal in our deen, this calling or inviting to Islam.
But a lot of times we leave that subject very general. Like we say we have to make da'wah, but we don't really dig deep and ask ourselves, what does that really mean? And what does it mean, how do I get prepared? Or us as a community, us as an ummah, us as Muslim men and women, how do we get prepared to make da'wah? What are the prerequisites of it? And then what are the different kinds of da'wah and how do you engage in them?
The Foundation: Brotherhood
Today inshallah ta'ala, though I want to talk to you about very important and high things, they do come, before that there is a prerequisite and it seems like an unrelated topic, but it is a critical thing that we have to address. You could even say if the work of da'wah is like a building, what I want to talk to you about first is the foundation. And in that foundation there are many ingredients, I want to only talk to you about one of those ingredients. And that one ingredient, basically you can call it brotherhood. Unity and brotherhood.
Allah (عز وجل) says in Surah Al-Hujurat:
Believers, true believers are nothing but brothers.
Understanding True Brotherhood
(إخوة) as some of you may remember the talk of Shaykh Hamdan Nasser (إِخْوَةٌ) is different from (إخوان). (إخوان) is brothers like a fraternity of brothers, or when you say to somebody outside, he's like my brother, or he's my brother, we're brothers in Islam. People can be brothers on a basketball team, or people that work in the same company, and say, that's my brother, or whatever. It's a show of solidarity between people, unity between people.
But (الأخوة) the Arabic word, actually means blood brothers. Blood brothers. You're tied by a blood relation, you have the same mother. That's the word Allah used to describe our relationship with each other. (إِنَّمَا الْمُؤْمِنُونَ إِخْوَةُ) Now that requires us to think very deeply.
Lessons from Blood Brothers
Because you know, blood brothers, how many guys here, brothers here, that actually have brothers? Physical siblings, okay. If you have brothers, you know this already, you find a lot. Between brothers, there are a lot of arguments. You get into it. You can even beat each other up, get into a wrestling bout. You know, you can get ugly. And sometimes you get, I hate that guy, I can't stand him. Get out of my room. So brothers between brothers, it's a natural thing to have clash.
But the ayah is about unity. And yet Allah compares us to blood siblings. One of the first implications of that is, we are gonna have fights. We are gonna have arguments. That's part of it. But you know what, even if you're beating your brother up, somebody on the outside comes and starts beating your brother up. You know what you're gonna do? Hey, that's my brother. I can beat him up. You can't touch me.
The Test of Brotherhood
The witness test, if you actually believe that those are brothers in Islam, how much like a brother, like a true brother, sincere brother, do you act with the person praying next to you? Very easy to talk about the guy living in Turkey and say, Those people are my brothers in Islam. And those people in Somalia, those Muslims in China, they're my brothers in Islam. Very easy.
What about the brother praying next to you? What about the guy you give dirty looks to when you're walking out of the masjid? He's not your brother? What happened then? So we know what we do, we think of the big picture and we easily forget what is right in front of us.
A Story of True Brotherhood
I'll open up a can of worms for you guys. Like you know how in masjids across America, there's this huge debate about when to do, like, when to start Ramadan and when to do eid, right? For example, should we go global signing? Should we follow this country or that country? Should we go local signing? And if you go local signing, which state should we go with? Etc. There's all this fighting.
And then some people argue, we have to have unity in the ummah. That's why we have to pray the same way. Allah, wait, wait, wait, wait, wait. Hold on, hold on, hold on. Don't bring up unity. Because if we're going to talk about unity, right now we're in a situation where we don't even have clean hearts towards each other both eid or no eid.
The Christian Convert's Story
When I was in New York, in my college days, this must be the year 1873, I was in Brooklyn, right? I'm in Brooklyn and I used to go to the masjid of Imam Siraj Wali. So, when I was back in the MSA days, before I could grow a beard, I knew Imam Siraj.
We see this kid, he's kind of looking around. So we said, brother, where's that salam? And we started talking to him. And he had a funny accent when he said, (وعليكم السلام). And we started asking, so, you know, do you live in the area? Or, you know, live in Brooklyn? And so, but I started talking to him. Guess what we find out? He became Muslim earlier that day.
That young man had taken shahadah earlier that day. And before that, you know what happened with him? He was a devout Christian. A very serious Christian. He was doing Christian studies, and he used to go to a church. But he didn't like something about the church. He said there was a black church, and there was a white church, and there was a Spanish church, and all these churches were very ethnic.
His Journey Through Religions
So I started reading the Bible for myself, and I realized, you know, there are a lot of laws in the Bible that Christians don't follow. So they started looking into, who follows the laws of the Bible? Oh, the Jews do. So he goes to the synagogue.
And he started learning the Torah. He started learning the Torah. He memorized it. He learned Hebrew, and he memorized a huge chunk of Torah. And he was actually going to Yeshiva Institute in Brooklyn.
After almost a year of studying Torah, and memorizing parts of it, and, you know, learning the language, and being these people, the leadership of the Jewish community, the Orthodox of them, they used to look at me as an outsider, as an inferior. Because, you know, in Bani Israel, they consider themselves the chosen Jews, right?
Finding True Brotherhood in Islam
So I started looking again. Because if there's a true religion, then one thing that will be an easy sign of that true religion will be brotherhood. That's going to be a sign of it. That these people, their hearts have become soft towards each other. Because if someone got as soft in somebody's heart that anybody else who believes also, there will be nothing between them but brotherhood.
So he ends up in Masjid, you know, Masjid Al-Taqwa. Thankfully, of all of like the 300 Masajid in New York, in the five boroughs at that time, now there's like 700 or 800 or something. He ends up at the right one, Alhamdulillah.
At Imam Sahib's Masjid, there's a huge Yemeni community, an African-American community, Hispanic community, everybody, and everybody knows everybody else. It's a very friendly environment. And so he just attended Jum'ah prayer. Just sitting there, attending Jum'ah prayer, and after Jum'ah, or as he saw the people coming in for Jum'ah, on multiple occasions, shaking hands, hugging each other, asking each other how they're doing.
He's like, this is it. He took shahada, and he bowed down. Nobody did dawah to him. He had looked up how to do the shahada, what you have to say. He's like, yeah, this is it.
Brotherhood as Da'wah
When we're going to call people to Islam, when we're going to invite outsiders to Islam, there's something we're calling them to that's beyond just ideas. Islam is not just ideas. The ideas that are true. You know, ideas can be true and false. But the deen of Allah is more than ideas. It affects not just what you know, but how you act, how you live, what your personality is like, how you deal with other people.
And if it is the true religion, then it's not just that you have the right kinds of knowledge, and the right kinds of ideas, and you memorize the right kinds of words. That's not enough. But your personality shows it. And that in and of itself becomes da'wah. That in and of itself becomes a call to brotherhood. Or a call to peace and harmony.
Allah's Love Between Hearts
Because one of the most fundamental aspects of harmony is harmony between human beings. And our deen, it gives us that. Allah says in Qur'an, He says about the believing community:
He put love between your hearts.
Now think about that. Allah said about you and me, the believers, that He put love in between our hearts. What is the only basis of that love? What's the basis? What is the reason for that love? Why would I love you? I don't even know you. I'm not from the same country as you. I don't speak the same language as you.
I'm not the same age as you. I don't have the same profession as you. I have nothing in common with you, except what?
(لا إله إلا الله محمد رسول الله صلى الله عليه وسلم)
That's it. That's enough. It's not any kind of like I like you or I hate you. That's not enough. Allah said He put love between us. He put that love. Which means it's not any weak kind of love.
The Divine Brotherhood
It's not just any kind of love. It's not just some average relationship. This relationship, I didn't create it. Who did? Allah did. Allah put that love. So if you and I don't feel like brothers, if you look at me and you're like, Ah, this guy, I can't stand him. And I look at you and I'm like, Ah, he's not a joker. It's like there's thoughts going on in our head that maybe Allah is not talking to us. Because Allah is talking to true believers.
True believers are brothers. If we don't feel that about our brother, if we don't have that feeling that maybe we're not the audience that Allah is talking to. Because that ayah is about believers. That ayah is about people who have turned back to Allah. Who used to be at the edge of hellfire and Allah pulled them back.
You were at the very tip of the hellfire and He pulled you back.
The Connection Between Da'wah and Brotherhood
I wanted to not talk to you about brotherhood today. I want to talk to you about dawah. That's what I want to talk to you about. But I can't talk to you about dawah until we make... That's the building. What do you need first? The foundation. And one of the parts of that foundation is our brotherhood.
We have to be grateful to Allah that we're able to say, (لا إله إلا الله). That we're able to say that. There are so many people that are not able to say that. And those who say that with me, man, I'm supposed to be close to them. But now I'll tell you why there's a deep, deep relationship between dawah and brotherhood. Why those two things are very connected to each other.
The Team Analogy
You know, if you've ever been on a mission, like maybe a project at work. It's kind of like a mission, right? You have to finish this task and you're working with a team of people. Or you're traveling with somebody. Or you're playing sports and they're same people on a team.
Those guys that play basketball. If there's three on three going on. And three guys are arguing. You don't pass the ball, man. You ball hog, you can't keep taking a shot. You're gonna break anyway. You pass it on. Why do you give me these lob passes? Why does a bullet pass to my face? And they're arguing with each other, right? And the other team is synced together. They're passing.
They don't even have to look at each other to pass the ball. And it's all like... It's like clockwork, right?
Who's gonna win? The team that is arguing with each other or the team that's synced together? The team that's synced together.
Brotherhood in Mission
One of the main missions of our Ummah is to do the work of Dawah. If we're not brothers, that mission can't get done. You can't do it individually. Dawah, you can do a little bit of Dawah individually, but it doesn't mean much. In the end, it's a collective effort. It's a communal thing.
That job will not get done unless we're sitting together. Unless we take advantage of each other's talents. Because then we don't reinvent the wheel. A lot of times, there's a reinvention of the wheel. You know what that means, right? Somebody else is doing it, and you do it over again.
No, you need to build off of that and do something more. That's what synchronization is all about. No two people are doing the same thing. Two people are complementing each other's efforts. That doesn't happen until there's brotherhood.
The Three Types of Da'wah
Now I want to give you some idea, at least in these last 15 minutes or so, I want to give you some idea of some aspects of Dawah that are not often talked about. That at least Insha'Allah helps us organize our thoughts about the work of Dawah. There's an ayat in the Quran that basically gives us a clue that there are going to be three stages of Dawah. There are going to be three kinds of Dawah, you can say.
Dawah, once again, for those of you who don't know the Arabic term, inviting people to Islam. The invitation to Islam. Three kinds of people there are going to be.
First Type: General Masses
The most common, the first one, is going to be masses of people. The majority of people. The common masses, you can call them. The common people, everybody. And you know, at the level of everybody, you need to be able to deliver a message that anybody can understand. It's a simple message, it's a straightforward message, and it's a message full of good advice.
It's good advice on how people should live. What they can do to make their life better. In the end, our religion, one of its most essential benefits, if you follow it, if you believe in it, if you practice it, it makes your life better. It brings peace to your marriage, it brings peace between you and your friends, it brings you peace in yourself, it brings you peace at the workplace, you're at peace with yourself and others around you.
For the masses of people, what is needed? Good advice. That's the kind of Dawah that's needed at the level of the masses. They need to be shown the beauty of this deen, and how it's good counsel and good
advice. The Qur'an's term for good advice is (الْمَوْعِظَةُ الْحَسَنَةُ - al-maw`iẓatu al-ḥasanah) The Qur'an's phrase is (الْمَوْعِظَةُ الْحَسَنَةُ - al-maw`iẓatu al-ḥasanah) What that means is a good sermon, a good counsel, good advice, you know, relevant advice.
Second Type: Intellectual Elite
You know, in every society, there's common people, and then there are, you can call them the leaders of that society. But I don't mean in the political sense only. Leaders in society are, the better term for them is the intellectual elite. The intellectual elite.
These are very intelligent people in society, Muslim or non-Muslim, and they are at the top of their fields, whether their field is finance, or it's government, or it's economics, or it's, you know, any sciences or whatever. They're at the top of their fields. They are the pioneers in their fields. Everybody else looks up to them.
If you want to invite them to Islam, good advice, good counsel is not enough. Because these are really smart people, what kind of questions do they ask? Easy ones or hard ones? They ask hard questions. They ask deep questions.
For example, somebody who is at the highest level of their studies in, let's say, finance. You know, and they're very successful. Or somebody people look up to, like somebody like the head of the Federal Reserve, for example. I have an opportunity to talk to him about Islam. He's going to ask me not about Islam, but he's going to say, what does Islam say about the stock market? What does it say about, you know, corporations?
If he's asking me a certain level, if I have to give him Islam, I have to give him Islam at what? At his level. At his level. And it's not like that's a bad thing. We're supposed to present Islam at every level. And if people are at different levels, we have to be able to present our deen at different levels.
Now that advanced level of presenting our deen is that going to benefit everybody? If I start giving a khutbah about, you know, anti-trust laws and corporations and, you know, is that going to benefit everybody? No. What did most people need? What did I tell you? Good advice. But then these operational needs, special kinds of knowledge, special kind of wisdom is necessary to deal with them.
Third Type: Debaters and Responders
Now let's imagine we're living in a happy time where we realize that our young generation, we have to turn them into what? Dawahis. And we realize a good number of them, we have to create an army of men and women that are going to give good advice.
And we also have to create at the same time an army of our leaders, our young leaders, that are going to be able to give dawah at higher levels. They're going to be specialists. And we have that vision. We start producing these people.
If you imagine that starts happening, you know what's going to happen? The society at large, they're going to start getting scared. They're going to start getting scared. This is crazy. Some of our really top people are becoming Muslim. This can't be good.
Why Opposition Arises
Why would anybody become afraid of Islam anyway? I'm saying that when this happens, when dawah is given, common people are appreciating the advice of Islam, really influential people in society are starting to become Muslim. Why would anybody be afraid of Islam anyway?
Because our deen, it has two goals. In dunya, in this world, the goal of our religion is justice. In the akhirah, in the next life, the goal of our religion is success. What our deen gives us in this world is what? Justice.
Justice between man and woman. Justice between the slave of Allah and the master. Justice between business partners. Justice between the government and the people. Justice between employers and employees. It's justice across the world.
Guess who hates justice? People who take advantage of injustice. For example, I'll give you a small example. You know if Islam started getting stronger in this country, you know who one of our biggest enemies would be? Budweiser. Honestly, you know why? Because our deen teaches us the injustices that spread because of what evil?
The entire casino industry in Las Vegas would hate Islam. Budweiser would hate Islam. The pornography industry would hate Islam. Are these small industries? No, these are multi-billion dollar, trillion dollar industries. We would create some very powerful enemies if we started making Islam a force.
The Need for Skilled Debaters
You know what they do? They reduce this level. And what they do is they produce these talkers. Very eloquent, very sharp talkers. Whose only job is to talk trash about Islam. On the radio, on TV, on every media possible. Their job is to show people how evil Islam is. How ugly Islam is. How crazy Islam is.
To respond to those fools, and to put them in their place, we need to produce a third kind of dawah. There's a kind of dawah that needs general advice. There's a kind of dawah that speaks to the intellectuals. And there's a kind of dawah that specializes in debate. He specializes in the arguments that are made against Islam. And he puts them in their place. He humiliates them. Just like they try to humiliate our deen. Fire with fire.
Speech and Action in Da'wah
As I talk about Dawah today, I want you to remember, how many kinds of people? Three. Three kinds of people. But I also want you to remember that Dawah has two parts. So at every one of these levels,
there's two parts.
And those two parts are speech and action. For a Dari, for someone who might speak into Islam, they have to have good speech and also good action. If you have good speech, and your action doesn't show it, like I talk to you about brotherhood, and somebody comes up to me afterwards and say, I want to talk to you. Even though I call him brother. If I do that, then my actions don't reflect my speech. It's useless. It's pointless. It has no weight. It has no credibility.
Our speech has to be there, we should say the right thing, and we should also act. Allah tells us this about Dawah:
Who is better in speech than one who calls to Allah and does righteous deeds and says, "Indeed, I am of the Muslims."
This is what Dawah is. You call to Allah, and you act righteously. There's speech and there's action.
Specializations Within Each Type
Within each of these layers, within each of these areas of dawah, there are specializations. Like within general masses, we need dawah specifically for teenagers because they got weird problems that a specialist has to deal with. Who's going to talk to teens? I can't talk to teens. People think I can, I can't. I don't know. They're on a different planet at this point as far as I'm concerned.
There's dawah to men. There's dawah to women. There's dawah to families. There's dawah to parents. There's dawah to children. There's dawah to our seniors. There's dawah to the Christian community. There's dawah to the Jewish community. There's dawah to the Hindu community. The Buddhist community. The Agnostic community. The Atheist community. They all need dawah. They all need it.
And when it comes to debate, there are people who are debating against Islam from a political point of view. They're debating against Islam from a Hadith point of view. From a Qur'an point of view. From a Sharia point of view. From a social justice point of view. They have these different angles on which they attack Islam. From a historical point of view, they'll attack whether the Qur'an is the same Qur'an from the time of the Prophet or not.
We need responses from each angle. And mashallah, we have the manpower. We really do. We have the manpower. And we have amazingly talented, intelligent youth that can become resources. They can become treasures for the ummah. They really can. And we have to invest in them.
Example: Kevin's Transformation
I'll give you just one example of it and I'll conclude. Some time ago, I met this young guy. Kevin is a good friend of mine. I met him in Chicago. I was teaching an Arabic class in Chicago. And I met this young brother named Kevin Mackin. Who had become Muslim in college.
He went to University of Chicago. Philosophy major. Wanted to go to law school after that. And he had a 4.0 GPA in philosophy. And he was originally... I think two generations back, they're Spaniards. But he's a white American, you can see.
So this guy gets a 4.0 GPA in philosophy. Hardcore atheist. Hardcore atheist. He used to have a video blog about atheism and how stupid people are that believe in God. That's what his video blog used to be on YouTube. And he had like hundreds of thousands of hits on it.
Senior year of college, he became Muslim. Senior year of college. And he actually became Shia first. He was given dawah to Islam by a Shia guy in college. And he became Shia. And he was a Shia for two years. And then on his own research, he became Sunni. No Sunni gave him dawah. He just on his own research said, No, no, no, this is the better. This is the right way. And he became Sunni.
And then he started another video blog. And that was about how stupid atheists are. Right? And how dumb their arguments are. How stupid he used to be, etc. Hundreds of thousands of hits again. And you know what? Atheists leave death threats on his trolls at the bottom of his video.
Our Responsibility and Opportunity
So you know, people like that, when I met him, he wanted to continue his Islamic studies. So I said, Bro, we found a program in Malaysia actually. A master's degree in Islamic philosophy and ethics. Which basically would prepare him to do some real dharma work when he comes back.
But you know, there's talent like that. It's just all over the place. If we were really a community, we would spot that talent before they had to look for solutions. We would say, Come on, let's go. We'll help you out. We all, this is all of our problems. It's not one person's problem, one person's project.
Bottom line though, in this talk, in this brief conversation I wanted to have with you, I wanted to give you at least some picture of the kinds of areas of Dawah that are needed. And the kinds of under, you know, the prerequisites we all have to fulfill and how we have to become a family.
Wallahi. You know, we're all brothers in Islam, but people that are living in Plano or praying at the same masjid or you're coming here for Jummah, you have even more reason to be brothers. You're brothers even by proximity on top of Islam.
The Gift of Freedom
We are in a better position to do this than most Muslims across the world. There are Muslims in the world, and if they say even a little bit about Islam, they are arrested. In Muslim countries, they are
arrested. They are taken away.
Allah has given us this gift of free speech that we enjoy in this country. Allah will ask us about it. Allah will ask us about this gift. This gift of the right to life, liberty, and pursuit of happiness that is part of the constitution that we enjoy, Muslims enjoy in this country.
How did we, when we pursued our happiness, did we pursue Allah's pleasure at the same time? We're gonna have to answer Allah. When we have liberty in this country, did we use that liberty to serve Allah's deen? We will have to answer.
As an ummah, we have to become people of responsibility. I pray this brief talk was of benefit to you.
The Quranic Foundation
Let me conclude with the ayah that ties everything together:
"Call to the way of your Lord with wisdom and good instruction, and argue with them in a way that is best. Indeed, your Lord is most knowing of who has strayed from His way, and He is most knowing of who is [rightly] guided."
Call to the way of your master. You need to call to Allah. When we call people, we have to let them know this deal will be a struggle. When you go on a road, it's hard, you get tired. It's not just an easy thing, you come into Islam. We have to call people to this struggle.
How would you call these people? (بِالْحِكْمَةِ - bil-hikmah) - With wisdom. You know there's a higher elite of society, how do you call them? With wisdom.
(وَالْمَوْعِظَةِ الْحَسَنَةِ - wal-mau'izatul hasanah) - And with good advice. Who do you give good advice to? How do you go?
(وَجَادِلْهُم بِالَّتِي هِيَ أَحْسَنُ - wa jadilhum billati hiya ahsan) - And you debate them in the way that is best. Who is this? The debaters.
(إِنَّ رَبَّكَ هُوَ أَعْلَمُ بِمَن ضَلَّ عَن سَبِيلِهِ - inna rabbaka huwa a'lamu biman dalla 'an sabilihi) - Your master, he truly knows best about who's been lost or who's misguided from his path. Allah knows. In other words, when you do da'wah, don't expect people to become Muslim. Allah knows who's guided and who's misguided. That's not your job. Your job is to do da'wah.
(وَهُوَ أَعْلَمُ بِالْمُهْتَدِينَ - wa huwa a'lamu bil-muhtadin) - And He knows who are committed to guidance. You don't worry about that. You just do the calling. You just do the work of da'wah. The results are with Allah.
What an amazing way Allah summed the entire philosophy of da'wah together in one ayah. This, by the way, is surah number 16. Those of you who'd like to read the passage yourselves, the entire passage is
very powerful. Surah number 16. And this is ayah number 125.
"May Allah bless me and you with the Wise Quran and benefit me and you with its verses and wise remembrance."